Social Media Monitoring Agency
Stay on top of your digital footprint with Australia’s leading social media monitoring agency, operating 24/7 from our purpose-built Sydney command centre.
Partner with a social media monitoring agency that acts like your own internal team
Our dedicated team of Australian-based community managers works around the clock to safeguard your brand’s reputation, manage risk in real time, and nurture meaningful connections with your audience. As a specialist social media monitoring agency, we integrate seamlessly with your existing team to deliver intelligence, protection, and engagement at scale.
Detect and escalate threats in real time
Our 30-minute response time ensures harmful content, negative sentiment, and emerging crises are identified and addressed before they escalate.
Extend your customer service capabilities
Our community managers handle enquiries, resolve complaints, and deliver exceptional customer experiences across all social channels, 24 hours a day, 7 days a week.
Amplify your social media strategy
From proactive social media listening and monitoring to deep social media monitoring and analysis, we equip your brand with the intelligence to stay ahead of the conversation and dominate the digital landscape.
Automated tools flag it, our people handle it
In a crisis, speed is the deciding factor to protect your reputation. Burrow’s 30-minute response time is one of the fastest in the industry, backed by a dedicated in-house team of community managers in our Sydney command centre. From social media monitoring Australia-wide to practising social media monitoring for public safety, our escalation protocols are built to move faster than the news cycle and keep you informed every step of the way.
Build brand advocacy
Partnering with Burrow as your social media monitoring agency gives you the visibility to see where you stand in the market.
Access to a powerful social media tracker that captures every mention, review, and discussion relevant to your brand and campaigns. Our data-driven approach transforms raw social intelligence into actionable strategy, enabling you to strengthen customer relationships, increase brand advocacy, and stay ahead of the competition.
FAQs
What is social media monitoring?
Social media monitoring is the process of tracking, identifying, and analysing conversations, mentions, and content across social media platforms to understand how a brand is being discussed online. It enables businesses to respond to customer feedback in real time, identify emerging risks, and gain actionable insights into audience sentiment.
What is a social media monitoring company?
A social media monitoring company is a specialist agency that manages the ongoing surveillance, analysis, and response to social media activity on behalf of a brand, typically providing dedicated teams, proprietary tools, and structured escalation protocols. Rather than relying on automated software alone, a full-service social media monitoring agency like Burrow combines technology with human expertise to ensure accurate, context-aware responses around the clock.
What are the media monitoring tools in Australia?
The most widely used social media and media monitoring tools in Australia include Sprinklr, Meltwater, Brandwatch, and Sprout Social, each offering varying capabilities across listening, analytics, engagement, and reporting. Burrow’s team is trained and certified across all four platforms, meaning we can integrate directly into your existing tool stack without disruption to your current workflows.
What is the best social media monitoring tool?
The best social media monitoring tool depends on your organisation’s specific needs, including the size of your social presence, volume of mentions, and the level of analytics required — with platforms like Sprinklr and Brandwatch widely regarded as enterprise-grade solutions and Sprout Social well suited to mid-market brands. At Burrow, we work with your existing tools or recommend the right platform for your requirements, ensuring your monitoring setup is always optimised for performance.
