Social Media Tracker
Guide your online presence with a specialised social media tracker that never sleeps. Burrow monitors your brand’s entire online footprint around the clock, ensuring you always have eyes across your owned, paid and earned media.
24/7 Social Media Tracking and Community Management Services
Every mention, review, comment, and conversation related to your brand is a data point. The question is whether you’re capturing them. Our Australia-based community managers maintain visibility over your digital presence. Burrow’s social media tracker capabilities are delivered by a team of Australia-based community managers operating from our purpose-built Sydney command centre. Burrow gives your brand complete visibility across every platform, every channel, and every conversation, in real time. We don’t just collect the data. We tell you what it means and act on it.
Track every mention across every platform
From tagged posts and brand hashtags to unprompted reviews and indirect references, our social media tracker infrastructure — powered by enterprise tools including Sprinklr, Meltwater, Brandwatch, and Sprout Social — captures your complete online presence across social, news, forums, and review platforms simultaneously.
Monitor competitor activity and industry trends
Knowing what’s being said about your brand is only half the picture. Burrow’s tracking capability extends to competitor channels and broader industry conversations, surfacing the gaps, opportunities, and emerging narratives that give your brand a strategic advantage before the rest of the market catches on.
Feed intelligence directly into your strategy
Tracked data is only valuable when it informs action. Burrow connects real-time tracking with deep social media listening and monitoring and social media monitoring and analysis to ensure every insight is translated into a clear recommendation — whether that’s a content pivot, a product flag, or a crisis escalation.
What you don't know about your brand online can hurt you
The most damaging brand incidents rarely announce themselves. They start as a single post in a Facebook group, a one-star review on an obscure platform, or a thread on Reddit that quietly accumulates traction. By the time most businesses notice, the narrative has already formed. Burrow’s always-on social media tracker ensures those early signals are captured the moment they appear — not hours later when the damage is done. Combined with our social media monitoring for public safety capability and a 30-minute escalation response time, we give your brand the earliest possible warning and the fastest possible path to resolution.
Complete brand visibility. No gaps, no guesswork.
The brands with the sharpest reputations aren’t the ones with the fewest problems — they’re the ones with the best intelligence. Burrow’s social media tracker gives marketing, communications, and customer experience teams a single, unified view of how their brand is perceived across social media monitoring Australia-wide. As a specialist social media monitoring agency, we layer human expertise over platform data to separate signal from noise — so your team spends time acting on what matters, not sifting through what doesn’t.
FAQs
What is a social media tracker?
A social media tracker is a tool or service that monitors online platforms for mentions, keywords, hashtags, and conversations relevant to a brand, individual, or topic — aggregating that activity into a single dashboard or reporting stream for analysis and response. At Burrow, our tracking capability goes beyond software by combining enterprise monitoring platforms with trained community managers who provide context, triage, and action on everything captured.
What is an example of social media tracking?
A practical example of social media tracking is an insurance company monitoring all public mentions of their brand name, key executives, and product names across Facebook, X, Google Reviews, and news sites simultaneously — allowing their community management team to identify and respond to a surge in complaints about a claims process change within minutes of the first post appearing, well before the conversation escalates to media attention.
What is the best social media tracking tool?
The best social media tracking tool depends on the scale, complexity, and specific use case of your organisation — with Sprinklr and Brandwatch widely regarded as the most capable enterprise solutions for large brands managing high volumes across multiple channels, while Meltwater and Sprout Social offer strong performance for mid-market organisations. Burrow’s team is trained and integrated across all four platforms, meaning we work within your existing tool environment or help you select and configure the right solution from the outset.
How do you know if someone is tracking your social media?
From a brand perspective, other organisations tracking your social media activity is standard practice — competitors, journalists, industry analysts, and monitoring agencies routinely track public brand content using the same tools available to your own team. The more important question for most businesses is whether they are actively tracking their own brand presence, as gaps in self-monitoring are far more costly than any external observation of your public channels.
Is there a free social media tracking tool?
Free social media tracking tools do exist — including Google Alerts for web mentions and the native analytics dashboards built into platforms like Meta and LinkedIn — but they are limited in scope, lack cross-platform aggregation, and provide no human analysis or response capability. For brands that need comprehensive, actionable tracking across all channels with escalation protocols and community management built in, a managed service like Burrow delivers a level of coverage and responsiveness that no free tool can match.
