Monitoring Social Media for Brands.
Your audience is talking. Your competitors are listening. Are you?
What you don't know about your brand right now could cost you
A single unaddressed complaint. A negative review that didn’t get a response. A harmful comment left live on a paid ad through the weekend. These aren’t edge cases — they’re the everyday reality of operating a brand at scale online.
Social media mention monitoring is how enterprise brands stay ahead of them. It’s the practice of tracking every reference to your brand, across social platforms, review sites, forums, and paid media, so nothing goes unnoticed, and no risk goes unaddressed.
Burrow does this around the clock. Our Sydney-based team of trained community managers maintain oversight of your brand channels every hour of every day, using enterprise tools to catch what matters and act on it, fast.
Our clients.
We help you be everywhere at once
Most internal teams are stretched. They’re managing content, running campaigns, reporting on performance, and fielding stakeholder requests, all while keeping an eye on everything being said about the brand online.
Something has to give. Usually, it’s the monitoring. After-hours gaps, delayed responses, and missed mentions are the inevitable result of asking an already-busy team to maintain constant vigilance. That’s not a criticism, it’s a structural problem. And it’s exactly the problem Burrow solves.
We take social media mention monitoring entirely off your team’s plate. Our community managers embed themselves in your team, working as an extension of your workflows and brand: watching, responding, escalating, and reporting, so your internal team can focus on the work that moves the needle.
Get more than just social media mention monitoring
When you partner with Burrow for social media mention monitoring, your brand gets:
- Live mention tracking across Facebook, Instagram, LinkedIn, and more, plus external review platforms and paid media, so every conversation about your brand is captured in real time.
- A 30-minute response time to identify and de-escalate posts that pose a risk before they gain traction.
- Trained human judgement behind every alert. Not just automated flags, but experienced community managers who understand context, tone, and the difference between noise and a genuine threat.
- Sentiment analysis that tracks how audience perception shifts across your channels as it happens, giving your team the intelligence to make smarter decisions faster.
- Proactive engagement that keeps your community active and your brand presence consistent, turning monitoring into a driver of advocacy.
- End-of-day reporting and escalation logs so your internal stakeholders always have full visibility over brand activity and how it was managed.
Your team is already at capacity. We're not.
Behind every missed mention is a team doing their best with limited hours in the day. Burrow exists for exactly that reason: to take complete ownership of your brand’s social monitoring so your people can direct their energy where it counts.
Case studies
Hartford Healthcare
Burrow elevated Hartford HealthCare’s brand reputation by implementing risk strategies and elevating their patient experience.
Stockland
Stockland seamlessly integrated with Burrow to extend their customer support capabilities and cultivate community connections.
Specsavers
With Burrow, Specsavers is now able to have a deep understanding of consumer sentiment, extend their support capabilities with ease and have peace of mind.
FAQs
What is social media monitoring?
Monitoring social media is the process of actively tracking what’s being said about your brand online, across social platforms, review sites, forums, and beyond, so you can respond in real time.
It goes beyond simply checking your notifications. Effective social media mention monitoring means maintaining continuous visibility over every channel your brand touches, including paid media, where comments and complaints can accumulate fast. For enterprise brands, it’s a core function of reputation management, customer service, and risk mitigation, not an occasional task, but an always-on discipline.
How to monitor social media mentions?
Monitoring social media mentions effectively requires a combination of technology and trained people. Platforms like Sprinklr, Hootsuite, Emplifi, Meltwater, Brandwatch, and Sprout Social handle tracking and scanning channels for keywords, brand names, and hashtags in real time, surfacing relevant activity as it occurs. Our team determines what to do with it.
At Burrow, our community managers review live alerts, assess context, respond on your brand’s behalf, and escalate issues that require your internal team’s attention. Social media mention monitoring at scale isn’t something most internal teams can sustain alone; it requires dedicated resourcing.
What are the 4 categories of social media tools?
Social media tools broadly fall into five categories, allowing brands to manage their online presence.
- Monitoring and listening tools track social media mentions and brand conversations in real time.
- Publishing and scheduling tools manage content planning and distribution across channels.
- Analytics and reporting tools measure performance and surface insights to guide smarter decisions.
- Community management tools centralise engagement, allowing teams to respond to comments, messages, and mentions at scale.
At Burrow, we take an integrated approach that takes your business and operations into account.
