Social Media Monitoring Solutions
Burrow delivers fully managed social media monitoring solutions for SMEs and government organisations across Australia and beyond. Operating 24/7 from a purpose-built Sydney command centre, our team of 30 trained community managers combines market-leading technology with human expertise to protect your brand reputation, manage risk, and build genuine community trust.
Comprehensive Social Media Monitoring Solutions
Burrow goes beyond automated alerts, embedding an experienced team of Australian-based managers into your brand’s day-to-day social presence, so you can focus on what matters most, servicing your clientele and optimising your operations.
Our services provide you with:
24/7 brand protection and risk mitigation
Our social media monitoring solutions surface harmful content, sentiment shifts, and escalating conversations the moment they appear. With 30-minute response times and clear escalation protocols, your brand is protected at 2am on a Sunday just as reliably as it is on a Monday morning.
Real-time alerts and actionable reporting
Every significant mention, review, and conversation is captured, assessed by a trained community manager, and reported with context. End-of-day summaries, escalation logs, and trend analysis transform raw monitoring data into a clear strategic direction.
Seamless team integration
Burrow acts as a true extension of your team. Our social media monitoring solutions integrate directly with your existing workflows, communication tools, and escalation processes, so your organisation gains 24/7 capability without the cost or complexity of building it in-house.
Purpose-built social media monitoring solutions
Enterprise brands, government departments, health organisations, and universities face monitoring challenges that off-the-shelf tools cannot address alone. Burrow’s social media monitoring solutions are designed for organisations where brand risk is real, regulatory context matters, and community dynamics shift fast.
We work with leading social media monitoring companies, including Sprinklr, Meltwater, Brandwatch, and Sprout Social, pairing enterprise-grade platforms with the human judgment that separates genuine insight from automated noise. Our social media monitoring services covers every major platform, from high-volume community pages through to niche forums and review sites.
For organisations operating at scale, Facebook social media monitoring remains a critical component of any complete solution. Whether you manage one brand page or an entire network of local Facebook presences, Burrow’s team ensures every comment, message, and review is promptly acknowledged and addressed, on-brand.
From threat detection to community advocacy
Effective social media monitoring solutions do more than flag problems. Burrow’s approach combines proactive threat detection with sentiment analysis and community engagement, giving your brand a complete view of its online reputation and the team to act on it.
Our social media threat monitoring capability identifies harmful content, coordinated negative activity, and reputational risks before they escalate — while our community management team maintains proactive, positive engagement that builds long-term brand trust. For any growing social media monitoring business, this dual focus on risk and relationship is what drives sustainable results.
Case studies
Hartford Healthcare
Burrow elevated Hartford HealthCare’s brand reputation by implementing risk strategies and elevating their patient experience.
Stockland
Stockland seamlessly integrated with Burrow to extend their customer support capabilities and cultivate community connections.
Specsavers
With Burrow, Specsavers is now able to have a deep understanding of consumer sentiment, extend their support capabilities with ease and have peace of mind.
Create a moat around your brand
With clients including Specsavers, Stockland, Bunnings, Macquarie, UNSW, and Monash University, Burrow’s social media monitoring solutions have a proven track record across some of Australia’s most active and complex online communities.
Social Media Monitoring Solutions FAQs
What are social media monitoring solutions?
Social media monitoring solutions are services or platforms that track brand mentions, keywords, conversations, and sentiment across social media channels in real time. Burrow delivers a fully managed solution that combines enterprise monitoring technology with an Australian-based team of trained community managers, operating 24/7 from a dedicated Sydney command centre.
What features should social media monitoring solutions have?
Effective social media monitoring solutions include real-time alerts, sentiment analysis, multi-platform coverage, escalation protocols, and detailed reporting. Burrow adds the critical layer that most technology platforms lack: experienced human oversight available around the clock, with a 30-minute response time.
How do social media monitoring solutions work?
We solve issues before they become problems by scanning social platforms for specified keywords, brand mentions, hashtags, and profiles, then classifying, reporting, and escalating relevant activity. Burrow’s approach combines automated monitoring tools from leading social media monitoring companies with trained community managers who review, contextualise, and act on every alert.
What are the best social media monitoring solutions for businesses?
The best tools for businesses balance platform capability with human expertise. Enterprise platforms such as Sprinklr, Meltwater, Brandwatch, and Sprout Social provide the technology foundation, while managed social media monitoring services like Burrow ensure those tools are operated effectively, 24 hours a day
How much do social media monitoring solutions cost?
The cost varies depending on the scope of monitoring required, the number of platforms covered, and the level of human oversight included. Burrow offers tailored pricing based on your organisation’s specific needs. Contact our team for a personalised assessment and proposal.
Our clients.
