Social Media Monitoring Tools.

Never miss a mention, complaint, or crisis; get a partner with constant oversight over your paid, earned, and owned media.

Get ahead of customer perception

Monitor every channel with a team that never switches off

Your brand is being talked about right now. The question is: do you know what’s being said?

Social media monitoring tools give you real-time visibility over every mention, review, comment and conversation related to your brand. They surface emerging risks before they escalate, reveal how your audience truly feels, and provide the intelligence your team needs to respond with speed and confidence.

But a tool is only as powerful as the team acting on it. That’s where Burrow comes in. Our dedicated local community managers operate from our Sydney command centre around the clock, using the latest technology to ensure every risk is de-escalated within 30 minutes. When something happens at 2 am on a public holiday, we’re already on it.

Our clients.

Macquarie
Hartford
Bunnings
UNSW
Stockland
Specsavers
Logo=Monash

Brand management that’s always ‘on’

When outside actors put your reputation at risk, leave it to our trained and certified team to deploy the latest industry-leading social media monitoring tool to mitigate issues before they make an impact. Brand protection isn’t an add-on service; we integrate directly with your existing workflows to extend your internal team’s capabilities.

Our 24/7 monitoring service delivers:

  • Real-time brand mention tracking across social media platforms, external review sites and more.
  • Rapid risk escalation with a guaranteed 30-minute response time to identify and address posts harmful to your brand.
  • Deep sentiment analysis to track shifts in public perception before they become reputational issues.
  • Extended customer service capabilities. Our team is online even when yours isn’t, so no comment, complaint or enquiry goes unanswered.
  • Proactive community engagement to build brand advocacy, nurture your audience, and maintain an active, positive social presence.

Strict reporting standards, including end-of-day activity summaries, so your internal team stays fully informed.

Put a moat around your team

We team our expertise with the latest social media monitoring tools, so you don’t have to. We integrate ourselves into your business, enabling your team to focus on what matters: servicing your clients and customers. 

Get in touch with us and learn how we can help you ensure your business is positively engaged with your audience.

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Case studies

FAQs

What are the big 4 of social media tools?

Our team is trained and certified in a suite of industry-leading social media monitoring tools, including Sprinklr, Meltwater, Brandwatch, and Sprout Social, to maintain constant visibility of your brand across paid, earned and owned media.

Social media monitoring tools help us to take ownership of your brand’s digital presence across several areas, including:

  • Monitoring and listening tools: Track brand mentions, keywords, and conversations across social platforms in real time, allowing you to stay ahead of emerging issues and opportunities.
  • Publishing and scheduling tools: Streamline content planning and distribution across multiple channels, ensuring a consistent, timely social media presence.
  • Analytics and reporting tools: Measure the performance of your social media activity and deliver data-driven insights that inform smarter strategy decisions.
  • Community management tools: Centralise engagement across platforms, enabling teams to respond to comments, messages, and mentions efficiently and at scale.

At Burrow, we take an integrated approach to ensure each function helps protect your brand and drive meaningful engagement.

Most enterprise social media monitoring tools detect and surface brand mentions, keywords, and conversations in near real time. What’s more important is having a team like Burrow on hand, ready to act to help resolve issues before they escalate.

Social media monitoring is the process of tracking mentions, keywords, hashtags, and conversations about your brand across social platforms, giving you a real-time view of how your brand is perceived online. For businesses operating at scale, it’s a key practice for protecting brand reputation, identifying emerging risks before they escalate, and ensuring no customer comment or complaint goes unaddressed.

We track the various benchmarks below to give you a clear picture of how your brand is perceived online and where your community management strategy needs more attention.

  • Brand mention volume
  • Sentiment (positive, neutral, and negative)
  • Share of voice
  • Engagement rate
  • Response time
  • Reach across platforms

Social media monitoring tools use natural language processing to analyse the tone of brand mentions across platforms and automatically categorise them as positive, neutral, or negative. While most tools assign sentiment at over 70% accuracy, there is still a lot of contextual nuance (like slang, hidden meanings, or past events) which they don’t pick up on. This is where our team can give you a real-time read on public perception, allowing you to respond to emerging issues before they escalate and capitalise on positive sentiment when it matters most.