Social Media Monitors & Alerts.

Burrow is Australia’s leading provider of social media monitors and alert services, offering 24/7 coverage, 30-minute response times, and seamless integration with your existing social media team. Based out of our purpose-built Sydney command centre, our trained community managers ensure your brand is protected, informed, and always one step ahead.

24/7 Social Media Sentiment Tracking

Our dedicated team of Australian-based community managers works around the clock to protect your brand’s reputation and respond to conversations before they escalate.

Detect threats before they escalate

Real-time social media monitors surface harmful content, negative sentiment, and emerging crises the moment they appear — so your team can act, not react. With a guaranteed 30-minute response time, no risk goes unaddressed.

Instant alerts, every hour of the day

Our social media monitors and alerts system flags critical mentions, reviews, and conversations 24 hours a day, 7 days a week. Every alert is reviewed by a trained community manager, not just an algorithm, ensuring context-aware escalation every time.

Actionable reporting, not just data

Every alert is backed by end-of-day activity summaries, escalation logs, and deep performance reporting. Your team stays fully informed without being overwhelmed — just the insights that matter, delivered when you need them.

Stay ahead of every conversation with purpose-built social media monitoring

A social media monitor is only as valuable as the team behind it. Burrow combines enterprise-grade social media monitoring tools — including Sprinklr, Meltwater, Brandwatch, and Sprout Social — with 30 trained community managers who understand brand voice, escalation thresholds, and the nuances of each industry we serve.

From social media mention monitoring to full-spectrum monitoring social media across every major platform, we ensure your brand is never caught off guard. Our social media monitoring service is built to integrate seamlessly with your existing team — extending your capability without disrupting your workflow.

Strict reporting standards, strict escalation protocols, and a local team that acts as a true extension of your own — that is what separates Burrow from automated monitoring services.

Turn alerts into advocacy with social media sentiment tracking

Burrow’s social media monitors & alerts go beyond passive detection. By pairing proactive monitoring with deepsocial media sentiment trackin g, we help you understand the why behind every spike in mentions — and transform potential risk into an opportunity to strengthen community trust and brand advocacy.

Our proactive engagement strategies, data-driven insights, and swift escalation processes mean your brand maintains a positive online presence — not just in business hours, but around the clock, every day of the year.

When you partner with Burrow, you gain not just a social media monitor, but a strategic extension of your team that proactively engages, reports, and protects — at every hour of the day.

FAQs

What is a social media monitor?

A social media monitor is a tool or service that tracks brand mentions, keywords, and conversations across social platforms in real time. Burrow pairs purpose-built monitoring technology with trained community managers to deliver oversight that goes beyond automated alerts.

How to monitor social media mentions?

Effective social media mention monitoring requires both enterprise-grade tools and experienced human oversight. Burrow’s 24/7 team manages this end-to-end, with a 30-minute response time and detailed daily reporting included.

What is the best social media monitoring tool?

The leading social media monitoring tools for enterprise brands include Sprinklr, Meltwater, Brandwatch, and Sprout Social — all platforms Burrow is trained and partnered with.

What are the big 4 of social media tools?

The four leading enterprise social media monitoring platforms are Sprinklr, Meltwater, Brandwatch, and Sprout Social. Burrow’s command centre team is certified across all four, ensuring the right tool is matched to each client’s needs.