Social Media Sentiment Tracking.

Burrow is Australia’s leading 24/7 community management agency, offering enterprise-grade social media sentiment tracking as part of a fully managed service. Powered by a purpose-built Sydney command centre and a team of 30 trained community managers, we give your brand the real-time intelligence to act decisively — before small conversations become major issues.

24/7 Social Media Sentiment Tracking

Our Australian-based team monitors brand conversations around the clock, analysing tone, context, and intent — so you always know what your audience thinks, feels, and expects from your brand.

Understand what your audience really thinks

Surface the sentiment behind every mention, review, and discussion related to your brand. Our social media sentiment tracking identifies whether conversations are positive, negative, or neutral — and escalates risk signals to your team within 30 minutes.

Track social media sentiment in real time

Burrow’s command centre operates 24/7, enabling you to track social media sentiment as it shifts — not hours later. From late-night complaint spikes to viral moments, our team detects changes in brand perception the moment they emerge and responds with accuracy and brand consistency.

Turn sentiment data into strategic advantage

Sentiment analysis is only as useful as the action it drives. Burrow delivers end-of-day activity summaries, escalation reports, and trend analysis that translate raw data into clear direction — giving your team the insight to refine strategy, not just react to it.

Protect your brand with proactive social media sentiment tracking

Sentiment can shift without warning. A single unaddressed negative review, an escalating thread, or a change in public perception can damage brand trust in hours. Burrow’s social media sentiment tracking service combines social media monitoring tools — including Sprinklr, Meltwater, Brandwatch, and Sprout Social — with the human judgment that automated tools alone cannot provide.

Our team layers social media mention monitoring and full-spectrum monitoring social media across every major platform, building a complete picture of how your audience feels — and why. Rather than reacting to crises, your brand stays ahead of them.

With strict reporting standards and a local team that acts as a true extension of your own, Burrow ensures that every sentiment shift is captured, contextualised, and communicated — not just flagged.

Track social media sentiment across every channel, around the clock

Knowing how your audience feels is only the beginning. When you track social media sentiment with Burrow, you gain access to proactive engagement strategies and data-driven insights that strengthen community relationships and build lasting brand advocacy.

Our social media monitoring service integrates seamlessly with your existing team, extending your capability across time zones and out-of-hours periods without disrupting your workflow. Alongside our social media monitors and alerts, sentiment tracking gives you a 360-degree view of your brand’s digital reputation — at every hour of the day.

From enterprise retail brands to government departments and health organisations, Burrow helps Australian brands use sentiment intelligence not just to manage risk — but to earn genuine community trust.

FAQs

How to track social media sentiment?

To track social media sentiment effectively, you need a combination of enterprise monitoring tools and experienced human analysts who can interpret context, not just keywords. Burrow’s 24/7 team pairs platforms like Sprinklr and Brandwatch with trained community managers to deliver sentiment intelligence that is accurate, actionable, and available around the clock.

What is the best social media monitoring tool with sentiment analysis?

The leading social media monitoring tools with built-in sentiment analysis include Sprinklr, Meltwater, Brandwatch, and Sprout Social. Burrow is trained and partnered with all four, and can recommend the right platform based on your industry, audience size, and reporting needs.

How do you measure media sentiment?

Media sentiment is measured by analysing the tone of brand mentions — positive, negative, or neutral — across social platforms, review sites, and media outlets. Effective measurement combines automated classification tools with human review to ensure accuracy, remove false positives, and surface the insights that actually matter to your brand.

Can ChatGPT do sentiment analysis?

ChatGPT can perform basic sentiment classification, but it is not purpose-built for brand monitoring and lacks the real-time data access, platform integration, and escalation infrastructure that enterprise social media sentiment tracking requires. For brands that need accurate, continuous, and actionable sentiment intelligence, a managed service like Burrow delivers far greater reliability and strategic value.

How do I outsource sentiment analysis?

Outsourcing sentiment analysis to Burrow means your brand gains a fully managed social media monitoring service with 24/7 coverage, 30-minute response times, and end-of-day reporting included. Our team integrates directly with your existing workflows, so you get enterprise-grade social media sentiment tracking without the overhead of building an in-house operation.