Social Media Monitoring Business
Burrow is Australia’s leading social media monitoring business, providing fully managed, 24/7 community management and brand protection services for SMBs, enterprises and governmental organisations. With a team of trained community managers operating from a purpose-built Sydney command centre, we give your brand the always-on intelligence and rapid response capability it needs to stay protected, informed, and trusted.
A Social Media Monitoring Business Built Around Your Brand
Choosing the right social media monitoring business means more than subscribing to a platform. It means partnering with a team that understands your brand voice, your risk environment, and the communities you serve.
Protection without compromise
Burrow’s 24/7 monitoring covers harmful content, reputational risks, escalating complaints, and sentiment shifts across all major social platforms. With a guaranteed 30-minute response time, every risk is assessed and escalated by a trained community manager — not flagged by an algorithm and left for the morning.
Seamless integration with your existing team
A great social media monitoring business does not disrupt your operations; we extend them. Burrow integrates directly with your workflows, escalation paths, and communications tools, acting as a true extension of your in-house team without the overhead of building a 24/7 capability from scratch.
Intelligence that drives decisions
Every monitoring shift concludes with a detailed activity report: mentions reviewed, risks escalated, sentiment trends identified, and community interactions completed. Your leadership team receives the structured intelligence to make informed decisions, not a raw data dump that requires hours to interpret.
Why partner with an established social media monitoring business?
For enterprise organisations, the question is rarely whether to monitor social media; it’s how to do it well so that it supports your audiences.. An experienced social media monitoring business brings the technology, training, protocols, and people that most organisations cannot cost-effectively build in-house.
Unlike standalone tools, Burrow provides a complete managed service. We work alongside leading social media monitoring companies and combine their capability with the contextual judgment of an experienced Australian-based team. The result is a social media monitoring service that captures not just what is being said, but what it means and what to do about it.
From community groups to sub-domains and Facebook social media monitoring, we deliver comprehensive services to ensure constant visibility across your networks.
From risk management to brand advocacy
The best social media monitoring businesses don’t stop at threat detection. Burrow’s service spans the full spectrum: from identifying and escalating risk to proactive community engagement, sentiment analysis, and building the kind of online presence that turns customers into advocates.
Our social media threat monitoring capability ensures harmful content, coordinated attacks, and reputational risks are caught and contained early. Paired with our broader social media monitoring solutions, it gives your organisation a complete picture of its digital reputation and the team to protect it.
Case studies
Hartford Healthcare
Burrow elevated Hartford HealthCare’s brand reputation by implementing risk strategies and elevating their patient experience.
Stockland
Stockland seamlessly integrated with Burrow to extend their customer support capabilities and cultivate community connections.
Specsavers
With Burrow, Specsavers is now able to have a deep understanding of consumer sentiment, extend their support capabilities with ease and have peace of mind.
Partner with us
Burrow’s client roster spans education, government, retail, insurance, health, mining, trade, and property; industries where brand trust is hard-won and quickly damaged. Specsavers, Stockland, Bunnings, Macquarie, UNSW, and Monash University trust Burrow as their social media monitoring business of choice. Discover our capabilities for yourself.
FAQs
What is a social media monitoring business?
A social media monitoring business is a managed service provider that tracks brand mentions, community conversations, sentiment, and risk across social media platforms on behalf of its clients. Burrow is Australia’s leading example, an Australian-based, 24/7 operation that pairs enterprise-grade monitoring technology with trained community managers to deliver continuous brand protection and intelligence.
How does a social media monitoring business help brands?
From detecting harmful content and escalating crises within 30 minutes, to proactive community engagement and end-of-day reporting, Burrow ensures your brand is protected and well-represented at every hour — including weekends, public holidays, and after hours.
Is social media monitoring important for business growth?
Yes. Understanding what your audience thinks, feels, and expects is fundamental to building a brand that grows sustainably. A dedicated social media monitoring business surfaces the insights that inform product development, customer service strategy, and community management, while protecting the brand reputation that growth depends on.
How much does social media monitoring cost for a business?
The cost of engaging a social media monitoring business varies depending on the scope of coverage required, the number of platforms and pages monitored, and the level of human oversight included. Burrow offers tailored pricing based on each client’s specific needs and risk profile. Contact our team for a personalised assessment and proposal.
What should a business look for in social media monitoring?
When evaluating a social media monitoring business, prioritise human oversight over pure automation. Burrow ensures that all risks are managed to achieve rapid response times, clear protocols, and reporting to ensure you can capture more than data, but context too.
Our clients.
